Startups innovate again! Industrial Technology Research Institute (ITRI)-incubated startup eTreego announced a NT$120 million joint venture with Shiling Electric and Hotai Motor, subsidiaries of Yangde Group, to establish Gochabar. eTreego Chairman Jimmy Chein explained that Gochabar's competitive advantage lies in its adherence to the "TSMC model," avoiding competition with its customers. "By focusing on design, outsourcing, and service, our brand is built on customer recognition." By combining the resources of the two major groups with eTreego's technological expertise, Gochabar is positioning itself as a "Charging Service System Integrator (CSI)." Instead of branding its own brand, it provides engineering services, charging management systems, and regular maintenance, entering the B2B charging service market.
In 2017, eTreego, a newly established startup, was established, featuring the unique technology of "unbalanced current charging." Jimmy Chein, eTreego's chairman, stated that eTreego is the only equipment supplier in Taiwan offering a complete product line of electric two-wheelers, four-wheelers, and eight-wheelers. Over the years, the company has adopted an OEM and ODM development strategy, investing over NT$30 million in the transfer of R&D results and the overall provision of equipment systems. eTreego is now able to provide OEM services to multiple automakers and approximately 10 operators.
In terms of market layout, the United States, Japan, and Southeast Asia are currently the main export markets, with the United States being a key development market in 2023. Regarding product distribution, electric two-wheelers are primarily exported to Japan and Southeast Asia, electric four-wheelers to the United States and Japan, and eight-wheeler charging stations primarily for the Taiwanese electric bus market. Cumulative shipments of charging stations for automobiles and motorcycles have reached 30,000 and 10,000 kW, respectively. The company has secured a three-year supply order from a US energy company, covering California, Florida, and Texas. The company's first-year shipment target is 1,000 SuperCharger units.
Chongba stated that in the next five years, it aims to capture more than 50% of the market share of charging piles serving Mobility Service Providers (MSPs) and Charge Point Operators (CPOs); and more than 30% of the market share of new community buildings.
- 1. Operational Model:
Gochabar will not directly compete with existing charging service providers or charging station operators. Instead, it will leverage its advantages in system integration to explore potential partnership opportunities. - 2. Operational Strategy:
Targeting charging-intensive locations such as tech companies, hotels, department stores, and community buildings, we designed a management platform for these businesses to address three key charging management pain points: power overloads and overbooking, system development difficulties, and complex community building management.
Hotai partners with two leading companies to enter the charging market! Adopting the "TSMC model" and avoiding competition with customers, will this help it capture the market?