From the Lab to the Global Arena: eTreego’s Journey Toward Sustainability

Recently, Chien Chin-pin, Chairman of eTreego, sat down with Keep Innovation to share the brand’s evolution from an ITRI research lab to becoming a leader in Taiwan’s EV charging sector. As Chairman Chien emphasizes: "There is no such thing as perfect preparation for entrepreneurship—just do it."

15 Years of Precision: Building Market Trust through Technical Excellence

eTreego’s core strength lies in its deep R&D heritage, with over 15 years of specialized experience in charging technology from ITRI. In the B2B sector, "stability" is the ultimate benchmark for winning the trust of automakers and strategic partners. By collaborating with industry giants such as  Shihlin Electric and Hotai Motor, eTreego has successfully built a comprehensive ecosystem ranging from hardware development to post-sales support.

｜Core Competencies: Integrated Smart Charging Ecosystems

eTreego goes beyond hardware by focusing on energy efficiency and value creation for owners:

• Interactive Charging Management System: Intelligently allocates power to optimize charging efficiency and reduce grid impact through dynamic interaction.
• One-Stop Ecosystem Solutions: Provides seamless integration from EVCC (EV Communication Controllers) to CSMS (Charging Station Management Systems).
• Proactive Carbon Credit Management: The system can calculate carbon reduction in real-time, assisting owners in converting environmental initiatives into verifiable green assets.

｜Accelerating International Expansion: Powering Southeast Asia

"Taiwan is our training ground; the global market is the true arena." eTreego has been aggressively expanding its international footprint, establishing localized operations in Thailand, and Vietnam. As our brand influence grows, eTreego is proud to bring Taiwan's smart charging expertise to Southeast Asia, serving as a key driver for the region’s green energy transition.